Google Analytics, Adsense, and Cookies

My site uses many Google products to give me data about the visitors here. This includes cookies, demographic data, and behavior on the site. It will tell me, for example, how many people came to my site from Facebook or visited on a mobile device. I never get individual information, like Suzy Q. visited on her Apple iPhone. I get numbers, just so I can see how I am drawing traffic to my site. I use this data to make my site better for its frequent users (making sure it’s mobile friendly, rendering correctly, etc).

I also use Google Adsense as a way to help defray hosting costs. These ads are tailored to your personal tastes and browsing behavior. If you were just on, say a site for Walt Disney World, you might then see a Walt Disney World ad in the sidebar here or in a chapter post. I don’t know you saw a Walt Disney World ad, only Google handles all of that information. It uses cookies to give you ads that are relevant to you.

If you are at all concerned about your browsing behavior being used by Google, please consider their opt-out options here: https://tools.google.com/dlpage/gaoptout/

Facebook Ads

My site includes use of the Facebook pixel which can be used to serve you ads on your social media based on your browsing behavior. Facebook’s pixel also helps me be better about any advertising I send out to make sure it only goes to people who are interested in what I have to offer. 🙂 Neither Facebook, nor I, want to spam anyone, of course. Again, like other tracking software, I never get individual information or data, just group data to see trends.

Also, though I use Facebook’s ad services, I am not an employee of Facebook nor do I have any affiliation with their company. They also have no affiliation with the content on this site.

If you want to opt out of Facebook ads, visit http://www.aboutads.info/choices/ and manage the companies you receive advertising from. You will need to do this, though, for each browser.

Twitter Ads
I also use Twitter Ads and tracking cookies to make sure campaigns I purchase there are accurately billed. They collect 3rd party data from links clicked on Twitter and from the use of my site. If you’d like to opt-out of Twitter ad tracking, you can do so at https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

Amazon Affiliates

When you click a link on this site and it takes you to Amazon, I am using an affiliate link. This is a link that allows Amazon to pay me a small commission (about 4-8%) on the items you purchased on Amazon. I do not work for Amazon, nor do they approve or have any affiliation with the content here. They are merely rewarding me for driving traffic to their site. Again, I am not given any individual information, I don’t get names or emails, nothing like that. My reports show me what items were purchased from referrals on my site and what I’m getting paid. Again, these monies are used to help defray the cost of hosting, and when enough is earned, I often turn it into a giveaway prize for readers. Affiliate monies earned do not affect your price or cost on Amazon, it’s paid entirely by Amazon from what’s already purchased.

Gumroad and your Credit Card Information

I use Gumroad for my direct sales platform for readers. I do this because they have the infrastructure to build apps and other delivery networks and to keep all of your personal data safe. At no time am I given credit card information for any purchase made. In fact, all I get is an email address. 🙂

Your Email Address and Other Information Collected Here

At times, my site uses Google Forms and other applications to collect information from visitors, such as email addresses, mailing addresses, and names for giveaways or mailing lists. I take every precaution I can to protect this information and I do not share it with other authors or services. Please know you can trust your information that you give to me, and if you are ever concerned about how your email is used by me, you can email me at writer@elizabethannwest.com or text me at 860 six three four 2850.